Rage is an attempt to gain
control, but in reality it is an indicator showing that someone is out of
I’m not sure if the rest of the world
sees it. But in the Northeast, Verizon and AT&T are in a toe-to-toe battle.
This includes commercials, print ads, and I think radio. It started off with
Verizon being vague and has turned into a full blown brawl. AT&T has even
hired Luke Wilson to be their face in leading
the retaliation on Verizon.
At first I was glad to see
AT&T stand up to the bully campaign Verizon launched. But over the past few months I
noticed how sick of it I am.
I believe the only winner that
will come out of this is Sprint (and maybe T-Mobile). Sprint is staying out of the “feature”
conversation and focusing on character and innovation.
Here it is in short: Verizon: We have more coverage on
our map than AT&T AT&T: Our map downloads faster
than Verizon Sprint: Innovation today, 4G (i.e.
we are cool and will be around for a while)
My conclusion is that when two
brands engage in hand-to-hand combat over features on the world’s stage, their
leaders have lost focus and their brand value will soon decrease until they are
just a supply provider.