Guy Richards / Ordinary Life with a Brand Strategist

Press of Atlantic City

  Here is an article that the Press of Atlantic City wrote on me and Abiah.

(Still on an island in British Columbia and can't upload video.)

Trendsetters cause market reactions

Every market has a group of trendsetters.

Trendsetters cause market reactions. Good and bad.

Good market reactions cause market share growth.

Market share growth creates opportunities.

 

…as a brand leader you can use opportunities to influence those around you. Employees, vendors, competitors and those who pay for what you do.

Marketing. Is it needed?

The more positively Talkable your offerings, the less marketing is needed.

Thanks for all the support / They’re on the way!

The prerelease copies of Talkable have been shipped for those who requested a book before 4:00PM today.

I still have over a hundred left for those who want one.

Free prerelease copy of my book, Talkable

As most of you know I have written my first book, Talkable, Building your brand from the inside out, which will be released in August (to the public). But for my avid readers and supporters, you can get it now.

There will not be a big ad campaign or an Oprah review. So I need you, your dog, friends, and second cousin’s nephew to read it, talk about it and then put it in the hands of someone it could help.

I will be giving away 200 copies of Talkable:

1. If you’re a subscriber of this blog

2. If you're in the United States (because of shipping), a blogger or have an active Twitter or Facebook account and would love to review the book

3. Will post a review of 200 words or more on your blog or tweet/post excepts from the book

4. Email me with your information and I will ship it free of charge!

PS. They are on a first-come, first-get-it basis.

Talkable Book Prerelease CLA / Guy Richards from Guy Richards on Vimeo.

What’s Needed / Relevant Brand Positioning

An insightful strategist will create a plan to stay relevant with the generations coming up the ranks (the youth) without losing the loyalty with the brand’s aging market.

It’s a fine balancing act to keep a support base while drawling younger generations into the sales funnel.

What’s needed is:

1. An external strategist who can see the whole picture. Inside perspective, outside perspective, breakdowns, the sweet spot, possible value propositions and how this brand compares to the competitive landscape.
2. A leadership team that can make quick decisions when asked.
3. A great design team that can translate the strategy to tangible pieces.
4. A management team that encourage excitement through the business shift.
5. Most importantly, an offering and experience that is “Positively Talkable.”

Internal Breakdowns and bad Talkability!

What happens when employees don’t know the facts? It frustrates the buyers, creates negative word-of-mouth and creates a reputation of distrust.

My sister’s boyfriend just started a power washing business. He bought a truck, trailer and a power washer.

I was with my cousin and brother this morning. My cousin Jose said that Jason (my sister boy friend) was told by an employee at The Home Depot that the power washer he purchased from them had a 2 year warrantee on it…if something went wrong, they would replace the whole thing.

Well, it broke 32 days after it was purchased. He took it to The Home Depot to find that the power washer has a 30 replacement policy and a 2 year manufacture defect warrantee.

I’m not sure what The Home Depot employee communicated to Jason, but what I know is that today Home Depot was not being talked about in a good light.

A few weeks ago my credit card processing company did something similar. One employee told me I had a $10,000 cap per customer, per month. Then days later another employee told me it was set at $7,500.