Thought you would like this column I wrote on the "Basics of Branding" for the Retailers + Resources magazine for Christian Retailers.
Click on the link then open the "BRANDING COLUMN"
Enjoy!
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Wow...what an awesome article. I caught it in the CBA magazine. You are truly getting the word out there about brand alignment. It really is more complex than people think. Branding is serious business. Keep up the good stuff. God Bless
Posted by: Lisa | May 08, 2008 at 01:42 PM
Great article Guy! I can't wait for next month's edition. So glad you added the bubbles...very powerful! Hope you are all doing well!
Posted by: Dave | May 15, 2008 at 01:24 PM