My Viewpoint

That sustainability is an award to brands that empower a market.

That organizations who survive an economic downturn or fierce competition are those with strong connections to their Brand Champions.

That brand perception aligned with outstanding delivery of its offerings communicated through a relevant visual vehicle, creates the strongest sales team possible for a company — loyal and referring customers. In addition to buying more and more frequently, these Brand Champions spread the company’s message through the best form of advertising: Positive word of mouth.

That brand development isn’t a one-time thing. Markets want change, competition advances, and elements go in and out of fashion. A brand that doesn’t change with the times becomes an old joke, a tired has-been, and risks being forced out of business.