Think of your blog as your Sunday best face and your Twitter
account like your weekday face. Ok, I hope you don’t have a church face and
everything else face, but hopefully you get the picture.
Our culture craves authenticity, because it is so rare today. So we stand in the corners watching from a distance. Hoping to find proof that what you say on your blog, business site or stage is who you really are when your hair is let down.
Three things to remember:
- Your business site is where you offer marketplace value and showcase your results.
- Your blog is where you create innovative thought leadership.
- Your Twitter and Facebook account is where you interact as a real human.
Not much room for error these days. Because the world has never had a better magnifying glass to search for authenticity.
PLAY BALL!
Dedicated to a new mentor @justinthesouth... and you can follow me at @branddelight
Looking good man!
I agree with you when you say: "Our culture craves authenticity, because it is so rare today." That is what makes Social Media so valuable to us all, it lets us be vulnerable and open to those who are watching us.
Justin Brackett
Posted by: Justinthesouth | December 11, 2009 at 09:28 AM
So your saying we can be cool even with a twang? :)
Posted by: Guy Richards | December 11, 2009 at 09:34 AM
What I learn today from my reading " Six Pixels of Separation " book written by Mitch Joel, not only authenticity, but also sincerity. At first hardly for me to believe the above, but he mentioned in the book " Eventually, it will show ". As such, if I am not sincere in giving you this feedback, you can actually tell !! lol
Posted by: Eone | December 12, 2009 at 12:00 PM
Eone, great point. Sincerity or empathy.
Posted by: Guy Richards | December 12, 2009 at 06:35 PM