I have never met a brand that has led their market
from day one (unless they were the first in the market / I mean, they created
it)
Most brands launch with a half-baked product or
service but a desire for more. They just don’t have the relationships, capital or
experience to lead the market.
But when a brand is willing to make decisions, get up
when they fail, treat people right and never stop pushing their own limits, they slowly push to the
lead.
Wherever you are at, make sure you don’t get
complacent.
