Guy Richards / Ordinary Life with a Brand Strategist

Webisode #1 / No Frills - Drugs to Jesus

Abiah Webisode #1 / Host Guy Richards / Overview from Guy Richards

Trendsetters cause market reactions

Every market has a group of trendsetters.

Trendsetters cause market reactions. Good and bad.

Good market reactions cause market share growth.

Market share growth creates opportunities.

 

…as a brand leader you can use opportunities to influence those around you. Employees, vendors, competitors and those who pay for what you do.

Talent. The deciding factor of success?

Lack of talent, resources and time does NOT hold people back.

Fear holds people back.

Everything is IMPOSSIBLE without faith

Faith is believing when we can’t see it.

Faith is persisting when we don’t feel like it.

Faith is trusting God even when we don’t get the answer we want, because as a child of God we understand He has a better purpose for our lives than we do.

Marketing. Is it needed?

The more positively Talkable your offerings, the less marketing is needed.

Your brand is like a pair of binoculars

Your brand is like a pair of binoculars; it's only worth its weight when focused in.

Respect your Brand!

If you respect your brand, invest in it, police it from inconsistencies and hold to its values…it will draw people. Like two magnets stuck together.

If you disrespect your brand, starve it, care less about presentation and expand offerings from its sweet spot for quick money…it will push people away. Like two magnets facing the wrong way.

Uncle Rico’s regrets

Dreams are great, but without action they are just dreams.

Could of, would of, wish I did. Who wants to live life with that?

Remember uncle Rico’s regrets?

New York Times / Front Page

If your picture landed on the front page of the New York Times with your dream as the headline...”Would you be embarrassed?” If yes, then it is time to revisit it.

Perceived Value

Perceived value wins every time.

Do what it takes to send the invisible message of value from your product/service to your market.