You can read the write up from REBRAND 100® below. And if you click on the image you can see the showcased work on their site and read the case study.
March 30, 2010—AMI was named one of the world’s most effective rebrands in the sixth annual REBRAND 100® Global Awards. REBRAND 100 is the highest recognition for excellence in brand repositioning, and is the first and only global, juried program of its kind. Abiah’s rebrand of AMI encompasses a complete brand overhaul: discovery, visual execution, web deployment and a sophisticated social strategy campaign.
Over 36 industries and 29 countries are represented among the 2010 winners. They ranged from the City of Pula’s Office of Tourism in Croatia to Nike, and Walmart, the worlds largest retailer. Some of the competing brand consultants included Interbrand, Radley Yeldar, Lippincott, and Siegel+Gale. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension.
The 2010 panel of 10 included Friederike Biegel, Director of Strategy, Peter Schmidt Group in Germany;Founder, Director & Principal Designer; Ashwini Deshpande of India-based Elephant Strategy + Design; Uche Nworah, Channel Brand Manger for Glo; Andrew Gorman, Creative Director, Radley Yeldar, and Kit Hinrichs, former Pentagram Partner and founder Studio-Hinrichs.
About REBRAND™ and the REBRAND 100® Global Awards:
REBRAND™ is the first, and only expert-led, global resource focused on brand transformations. Its REBRAND 100® Global Awards, is the highest, recognition for excellence in brand repositioning. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, the annual awards has entry deadlines in late September. View case studies from numerous industries at www.rebrand.com.
