Guy Richards / Ordinary Life with a Brand Strategist

THE PUSH

It's what happens when you are different, unique, so rare that you float from the dirt and become a focal point for the world.

If you are, or have something unique...then push.

Respect your Brand!

If you respect your brand, invest in it, police it from inconsistencies and hold to its values…it will draw people. Like two magnets stuck together.

If you disrespect your brand, starve it, care less about presentation and expand offerings from its sweet spot for quick money…it will push people away. Like two magnets facing the wrong way.

Huge Wins

The best innovations come from insight, gut feelings and risk. Not from the pressure of bean counting decisions.

Innovation can’t be delegated

You can’t delegate innovation when you can see it in the black of your eyelids. You must forge ahead with little wins until you pass all the failure necessary to reach your win.