Guy Richards / Ordinary Life with a Brand Strategist

When you don't have it, you just become them / CREATING IT

Here is the latest column I wrote for CBA Retailers+Resources.

Enjoy...When you don't have it, you just become them.

(CLICK ON BRANDING UNDER COLUMNS)

Positioning Your Brand Opportunity

Here is link that will take you to the latest article I wrote for Retailers + Resources. 

Thought you would enjoy it!

Positioning Your Brand Opportunity (Once you get there click on the "Branding" column.)

Branding Column / Retailers + Resources Magazine

Thought you would like this column I wrote on the "Basics of Branding" for the Retailers + Resources magazine for Christian Retailers.

Click on the link then open the "BRANDING COLUMN"

Enjoy!

CBA Industry show

For everyone who was at the CBA Industry show who I told I would follow up with a report, I will but instead of it being on my blog it will be in the CBA Retailer's+Resources Magazine under the NEW branding column. So please wait. But for now you can use this tips to get started.

4 THINGS TO APPLY IMMEDIATELY

1. Print encouraging verses on a small piece of paper with your logo on them and drop them in the bags of every customer.

2. Do what Bob Smith did with the Dentist, bake brownies every morning and bring them in for your customers (for free). You can get them for a buck a box when they’re on sale. For $6 a week you’ll have one of the best returns ever.

3. Paint your interior walls warm colors, burnt oranges or reds. This will warm it up and help relax your customers. Remember what Steve Miller said about the man who would come to sit in the store to get away from the noise of the holidays.

4. Build a community wall with pictures of your clients. You can get a Polaroid, write verses on the bottom or how many books they read this year, you figure it out. Just make it a social hub.

PS These are my friends Stan and Paul.