I have noticed that in sales, the
person who understands their trade, is the one who gets right to the point with
the value.
They can explain the cost of
entry, the pros and cons, the back end cost and the roadblocks to look out for.
They hold nothing back.
On the other hand you have the
salesperson who goes around-and-around, in what seems like a one way
conversation, never getting to the point of value.
At the end of the day it’s not the
car they drive, suit they wear or how long they can talk that wins the sale.
What wins the sale, is a no nonsense experience guide.
Unfortunately with the turnover
these days, it’s hard to find experienced guides.
